To learn and establish exactly what the differences between the Construction Industry and other industries are, we sat down with David Raffaelli (Financial Controller).
Having been in the construction Industry for 6 months now, since you started here, what would you say is the biggest difference between the way the oil industry works (where you previously worked) and the way the construction industry operates?
I would say the biggest difference is the offering of the product. This may seem an obvious answer, but in the oil industry, you only really sell one thing, which is oil products (petrol, diesel etc), and there is nothing you can do with that product to really differentiate yourself from your competitor, so price is generally always the number one factor, followed a long way back by service and relationships
In the construction industry, and particularly with what Colorminium are offering, there are several ways you can differentiate your product to gain an advantage on your competitors, and it isn’t necessarily price driven. Certainly, value for money is a key decision factor in any industry, but working with your customer to bring their designs to life, and understanding their needs can be far more valuable to them than a pure bottom line decision.