This 1930s Art Deco Hotel building off Piccadilly Circus, has been transformed into 48 luxury apartments by The Crown Estate. The scheme saw the remodelling of the top floors, as well as the addition of a new residential entrance and reception, and striking new retail frontages to upgrade the public realm.

The Crown Estate

Allford Hall Monaghan Morris

Sir Robert McAlpine

Quantity Surveyor
Gardiner & Theobald

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